Posted on 18th October 2019
by Jacqui Vear
Our Creative Studio completed a unique marketing project, an illustrated calendar design for our client, Lincs Rural Housing Association who have used our graphic design services for over 10 years. Inspiration for the brief came from Lincs Rural tenant Hannah, who loves gardening. The concept was a great fit with the rural context of the organisation. The designed calendar was to feature Hannah, in hand drawn illustrations of garden scenes, with gardening tips relevant to each month.
The calendar design came to life with hand drawn sketches developed on a drawing tablet in Adobe Photoshop. A sketched layout for one of the months was shared with our client, to confirm they were happy with the illustration style. After a few tweaks to the illustrated version of Hannah, we created sketches for each month.
The illustrated sketches were incorporated into Adobe Illustrator at 50% opacity, ensuring that the digital versions were as close to the original sketches as possible. Our illustrator used digital brushes and colour palettes for results that were professional and in vibrant CMYK colours, whilst retaining the authenticity of a hand-drawn design. Once final proofs were approved by Lincs Rural, we created high resolution, print-ready PDF files.
We worked with our client on a print specification that would best reflect the design. An uncoated, recycled card was chosen to bring a ‘work of art’ feel to the calendar. We suggested binding the calendar with a yellow wire for a vibrant first impression that complements the sunflower image on the cover.
The project has successfully evolved into a high impact, practical marketing resource for Lincs Rural. Illustration from our graphic design services can certainly make your messages stand out, bringing a unique feel to your brand. Have a look at our Creative Services page to see what our graphic design team are capable of!
Statistics tell us that on average, people look at their own calendar 12 times a day. This is basis for a great return on investment! If you’d like us to design a calendar for year-round visibility of your messages, we have a solution for every brief and budget. Beyond bespoke calendar design and print, we have an extensive range of calendars that can be personalised with your details.
In short, calendar marketing are cost-effective and there’s a space close to your customers that, with our help, could have your name on it! If you require any illustration or graphic design services, talk to us.