Keep calm and carry on sending mail! In our pixelated world direct mail marketing is a trusted way to deliver personalised communication and can bring people into the digital dialogue that might follow. We often take a ‘skim and bin’ approach to our crowded email or social media accounts yet set time aside each day to interact with our post; it’s tangible, trusted, saved and shared.
There are lots of plates to keep spinning in the marketing mix. We’re focused on improving return on investment from your direct mail marketing campaigns, our clients say that working with us gives them a specialist in their team. We’ll maximise the creativity of design and print specifications, whilst ensuring that your data is accurate and efficient. If you don’t have data, we can help with that too!
From letters to newsletters and catalogues, to self-mailers and dimensional ‘lumpy’ mail, your direct mail marketing brief will benefit from our varied insights and experience.
Sustainability is a value that’s changing customer behaviour and through our focus, called The Green Dot, we’ll support the sustainability of your direct mail marketing. Paper is one of the few truly sustainable products, as wood is a natural and renewable material. We’ll ensure your projects use paper stock that is certified to the Forest Stewardship Council® (FSC®), meaning that wood fibre is sourced from sustainable forests, where land is responsibly managed, natural habitats of plants and animals are conserved, and the rights of forestry workers and local communities are respected.
If your direct mail marketing items need to be collated or protected, starch based mailing wraps a sustainable option. They’re made from the starch in potatoes and can be placed in home composting or food waste bins. When potato starch polywrap is in contact with micro-organisms, it will fully compost in just 10 days, if it does go to landfill, it will biodegrade and leave no visible litter trail.