Posted on 29th September 2020
by Jacqui Vear
At Systematic, logos and company branding are the result of creative thinking and hardwork from our Graphic Design Team, there are no shortcuts!
When you get in touch with us, we’ll be all ears, keen to hear about what success looks and feels like for you! The process of designing a creative logo starts with researching the target market for your brand, exploring the unique selling points of your offer and understanding your growth aspirations.
Our research is then followed by consultation and debate, a process we like to call a ‘creative huddle’, which you’re welcome to be part of! The output from our Graphic Designers is an initial range of logo ideas and brand concepts. We’ll discuss and refine these designs until you’re more than happy with the look of your brand. We are so invested in the process, we’ll all know when we get there, it will just feel right!
Once you’ve signed off your new shiny logo, our Graphic Designers will send you the artwork for your logo and associated brand assets. You’ll have a range of files, so you’re ready to move forward with all forms of print and digital projects. We then continue to work as your brand guardians, ensuring you maintain brand consistency, which will maximise recognition amongst your target audience.
Whether you’re looking to develop a new logo, launch a new brand or breathe new life into an existing one, get in touch! Everything starts with a conversation and we’d love to hear your story.
Beyond developing your logo and branding, our love of everything design, marketing and print will see us helping you bring it to life! We’re a proactive bunch and keep up to date with the latest trends, tips and technology, all with the aim of ensuring you maximise returns from your marketing investments. We’re also focused on supporting the sustainability of your purchasing, as part of our focus called The Green Dot.
There’s a compelling story behind all of the logos that we develop; here’s a link to one of them. A brand redesign and development for this client had the intended impact of increasing contracts and results… Read more