Chris Robey

Posted on 12th February 2021
by Chris Robey

How to use barcodes in your design and print projects

How do you add versatility and value to a printed item without increasing production costs?

The answer for many is through barcodes. Their functionality is not new, they have supported inventory tracking since 1973, yet they are coming into their element in the global response to the pandemic. Organisations are carefully considering how they communicate, engage and track their audience responses whilst ensuring that their messages are received, understood and acted upon. Equally, we’re seeing barcodes in vaccination letters and track and trace resources, which is boosting user familiarity and confidence.

The benefits of barcodes:

There are many different types of barcode. Those widely used in retail and inventory tracking include Code 39 , UPC and Interleaved 2 of 5. EAN barcodes are printed in books and QR (Quick Response) codes are the most common type of barcode for mailing and marketing materials. QR codes have the benefit of storing more information, without being size sensitive, making them easy to incorporate within artwork.

Popular uses for barcodes in these changing times…

As we respond to our clients’ many and varied needs, we’re printing barcodes on labels, within mailing campaigns and marketing materials. (The artwork often originates from our Graphic Design team too). Let us share a few applications that are proving popular:

We’re here to help…

The good news is that our specialists are here to guide you through the process of barcode generation and printing, allowing you to reap the benefits of barcode technology across your workflows and customer journeys. To find out more please get in touch.

Enquire about using barcodes in your design & print projects

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