Jacqui Vear

Posted on 30th January 2024
by Jacqui Vear

Our commitment to good business…

What does being a responsible business mean to you?

The business community has frameworks that we’ve all come across, ESG considerations, (environmental, social, and corporate governance), a CSR focus (corporate social responsibility), but what do they mean on a practical level, where are the smart targets? If we don’t know what good looks like, can we have confidence in proclaiming that we’re a good business?

Thankfully, the Good Business Charter is here to channel our good intentions and hopefully yours! They recognise responsible business practices with an accreditation pathway that takes a holistic, measurable view of good business.

It assesses behaviour over ten components; real living wage, fairer hours and contracts, employee wellbeing, employee representation, equality, diversity and inclusion, environmental responsibility, paying fair tax, commitment to customers, ethical sourcing and prompt payment.

Good Business Charter 10 components

The Charter is an initiative developed and overseen by the Good Business Foundation, an independent charity established by entrepreneur Julian Richer. Working with organisations including the Trades Union Congress, Institute of Directors and Federation of Small Business, they have set a benchmark for responsible business practice, which is accessible to all.

Systematic is now a GBC accredited business

We are delighted to join the Good Business Charter. We developed an affinity with their mission and values as our design agency oodle developed creative collateral to help spread the word. We’ve applied our heads and hearts to create two explainer animations, and design assets for their Good Business Week on February 5th-11th. We could not be prouder to reference the Good Business Charter alongside our brand.

Being accountable to people and the planet

Consumers have shown that they care about the commitments integral to the Good Business Charter, many will seek out ethical businesses to spend their money with. We certainly love to rub shoulders with other good businesses, like to join us?

Take a stand against the bad practices, scandals and controversy that is all too frequently associated with the business community. Let’s champion organisations who are quietly getting on with behaving responsibly! Here’s a link to more information on the Good Business Charter website, goodbusinesscharter.com

Let's work together if our values are aligned

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