Product launches, newsletters, events, promotions… Your organisation has more news than you think and carefully crafted email marketing campaigns are a cost effective way to share it; great for leads, brand awareness and boosting website traffic. Yet if your email marketing doesn’t have an engaging look, user experience or content is being posted at the wrong times or intervals, your audience may be inclined to ‘skim and bin’ or unsubscribe!
Your email marketing needs compelling content and engaging design visuals that build on the brand loyalty you’ve worked hard to earn.
Our digital design team create bespoke, brand consistent visuals in graphic design software which are then transferred to platforms such as Mailchimp and Campaign Monitor. We’ll apply our creativity and experience to ensure you maximise your campaign statistics, with engaging imagery styled to your brand and tactics for avoiding spam folders!
Infographics and animated GIFs are other approaches to consider in the mission of optimising visual marketing. We’ll use A/B testing to support your analysis of each campaign, so you’ll know when and how it’s best to reach out to your audience. Knowing who has engaged with your contact will also give you valuable leads to follow-up.
If your email design is looking dated, uninspiring or even non-existent, don’t worry. Our design service will ensure your email marketing campaigns are designed to stand out and generate valuable clicks and conversions.