Posted on 3rd August 2022
by Jacqui Vear
This promotional product trend needs to be on your radar; impactful, flexible and easy to implement, with a little Systematic support.
We are talking about promotional gift boxes, practical, functional, made-to-last items produced to reflect your brand and message before being sustainably packaged in a bespoke box and mailed if you like.
When selecting products that best suit your industry and contacts, you can take personalisation one step further by reflecting your contacts’ names on the product. Individual personalisation starts with you supplying a spreadsheet of names, which is blended with your branded artwork as items are produced. This is a popular approach with drinkware, notebooks and folders in particular.
We saw an uplift in the promotional gift box projects that we handle during the Covid pandemic. They took the form of letterbox gifting, as recipients were even reluctant to meet and greet a delivery person at their door! Their application has evolved further, examples include;
Attracting and retaining top talent in your team is tough at the minute, especially if new recruits start their role from home. Welcome boxes make an instant impact, getting a colleague engaging with the brand of the business they work for as part of the onboarding experience. They’re also the basis of great social media posts! Popular welcome box items include technology, such as wireless chargers and powerbanks, reusable water bottles, bound notebooks and pens, and outerwear. Bodywarmers, fleeces and soft-shell jackets make great corporate accessories for Teams and Zoom calls when embroidered with a logo.
Marketing data repeatedly highlights how much more cost and time efficient it is to retain an existing customer than find a new one! Promotional boxes can certainly provide a platform for upsell, cross-sell and re-engagement campaigns. Gifts need to be tailored to the industry of the business and the characteristics of its typical customers. The commonality is that the branded products will be practical and made to last, the more they are used, the more brand impressions are gained.
Converting leads can be tough, particularly when your prospects have some much digital noise in their lives! Emails are easily deleted. Sending your prospects something physical in the post can provide a great legacy for your brand. Whilst this could seem like a costly next step, think about the potential lifetime value of a new customer, i.e. what revenue they could add to your business over the length of time that you consider them a customer. We can also account for most budgets in promotional gift box projects, given the wide range of products available.
There are certain times in the year when you want to reach out to your key contacts and let them know how much you appreciate their support. These can be busy times of the year! Promotional gift boxes are a ready-made solution to several jobs on your to-do list. Start by thinking about your budget for each box, your distribution strategy and when you’d like boxes to be received. It is never too early to start planning a project, time is the basis of the most creative artwork and the most considered project.
Like the sound of this concept? Reach out to our team and we can have a chat about the options. Our ideas and project management support are both added value from Team Systematic.