Posted on 29th March 2021
by Jacqui Vear
Creating logos and branding for the education sector is not a job we take lightly, yet it is a challenge that our Graphic Designers find hugely rewarding. In the space of just a few weeks, we have been honoured that both a day nursery and a federation of schools have trusted us to create their unique visual identities.
When created effectively, an education logo design can evoke pride and a sense of belonging, they are a connection to a period in each student’s life, which they will remember forever. It is an emotive subject, even before links to a school’s history, values and community are considered!
The West Wold Federation of Schools brings together two Lincolnshire schools that are within three miles of one another; Caistor Church of England and Methodist Primary School and The Grasby All Saints Church of England Primary School. Their common Governing Body, aims, shared expertise and experiences have come together in the Federation since 2017. It was now time to reflect this visually through an education logo design that unifies the identities of the two schools.
The brief was to reflect the unique identities of both schools in the Federation logo, to ensure that it feels familiar to students and those in the wider communities. This blended approach sought to reflect the spirit of ‘togetherness’, which was central to how the Federation was working. The image above shows the new West Wold Federation logo design, with the current school logos either side of it.
Bardney Playgroup sought a fresh identity, to reflect their new charity status and expanding offer. New premises that incorporate cedar wood inspired their new name and the key element of the new logo. Our client initially felt that it was time to move on from the teddy bear, yet one of our options incorporated an updated design, which was well received by the panel reviewing our ideas. The teddy bear has the benefit of reflecting those attending the nursery in a way that is neutral to gender and ethnicity. The illustrated designs are accompanied by a modern yet playful font, used in different weights to delineate words. The colour palette is natural yet vibrant.
Whether you are looking to develop a school logo design, launch a new brand or breathe new life into an existing one, we’d love to hear your story. Our talented Graphic Designers have experience in creating logos and brand guidelines for organisations within a wide range of industries.
As for the secret to our success, we think it comes down to preparation! We invest lots of time in consultation, debate and research, before presenting a range of bespoke logo ideas and brand concepts. With client feedback, they are refined until we get to the point where our heads and our hearts know it feels right!
Our quotes for logo creation are defined at the start of each project, so you’ll know where you stand and you’re guaranteed to have your shiny new logo and associated assets in all of the file types and formats you need.
Let us know if you’d like to hear more about our creative services, it would be great to chat!