Posted on 23rd September 2026
by Jacqui Vear
Bigger print area, bigger impact, on lower quantities than you might think.
Let’s start from the beginning. Edge to edge printing, maybe you’d call it flood printing, simply means covering a surface with a printed design. It’s your artwork, everywhere: colours, patterns, images, logos, text, whatever you want, in full colour.
Every product becomes a canvas for your unique look. The result? Items that are fully bespoke. Your limited-edition range, distinctively your brand.
There may be no looking back after this. Bring on maximalism. Adding a logo to the middle of a small print area may never again be your default approach to branded promotional products. (Sorry, not sorry.)
There’s an increasing array of products that come with edge-to-edge printing options. Here are a few examples to get you thinking.
This polycotton product is soft, tactile and durable. It comes with a few specification options, including a 5 to 10oz material weight and the option of a gusset to add capacity to the bags. Across all options, the entire outer surface area, including the handles, can be printed. And the minimum order quantity is just 100 bags.
You’ll have seen many branded umbrellas before: at sporting events, on red carpets and out and about. They’ve traditionally featured that familiar repeated logo across the panels. But panels can be a thing of the past with a seamless umbrella, the canopy is made from one continuous piece of fabric. There are no seams interrupting your design. This automatic-opening, walking size umbrella even has stormproof fibreglass ribs, giving it greater flexibility and stability in stormy conditions.
Here are examples of how far you can take your branding on high-spec water bottles! The product has a minimum order quantity of just 50. They’re a classic 500ml shape, reminiscent of a leading brand, but with plenty of space for your own distinctive design. This is the ultimate full-coverage branded bottle, engineered to keep drinks hot for 12 hours and cold for up to 24 hours.
This version of a corporate gift staple comes in three sizes: A4, A5 and B5 (which sits in between the two). The front and back covers carry your design in full colour, protected by a soft-feel laminate. Complement your artwork with a wide choice of ribbon, pen loop and elastic closure colours, giving you even more opportunities to make the notebook your own. The FSC-certified paper offers assurance that the paper comes from responsibly sourced materials. The minimum order quantity on fully bespoke projects is just 100 notebooks.
You do you. Your brand, your way.
Hopefully, we’ve assured you that the promotional product market can respond. And if you have a vision that needs moulding and refining, some creative oomph from our oodle team is always on hand and on point when you need it.
Why settle for a logo when you can make the whole product unmistakably yours!
