Few products can claim to have earned a place in almost everyone’s childhood quite like the iconic BIC 4 Colours pen. 

Since its launch in the 1970s, this clever writing tool has become a classroom essential, a desk drawer staple and a nostalgic favourite for generations. Whether you remember using one to colour-code revision notes, doodle during lessons or simply enjoy the satisfying click between colours, chances are you’ve owned one at some point. 

It’s no surprise that the BIC 4 Colours has remained one of BIC’s best-selling pens over the past 56 years. Decades later, it’s still loved by adults and children alike, but now this classic has evolved to meet modern sustainability expectations. 

A classic, reimagined 

The BIC 4 Colours Eco retains everything people love about the original: four ink colours in one reliable pen, making it perfect for notetaking, planning, marking documents or everyday writing. But behind its familiar design are meaningful improvements that make it a more environmentally conscious choice. 

The latest black and white versions are now made using recycled plastic, reducing the demand for virgin materials without compromising on quality or performance. 

It’s proof that even the most iconic products can continue to innovate. 

Designed to last 

Unlike many disposable pens, the BIC 4 Colours Eco is refillable, extending its lifespan and helping to reduce unnecessary waste. 

Rather than replacing the entire pen, users can simply refill the ink and continue using a product they already know and trust. 

Choosing refillable stationery is a simple but effective way for businesses and individuals alike to reduce their environmental impact while still investing in high-quality promotional products. 

Manufactured with sustainability in mind 

Sustainability doesn’t stop with the materials. Every BIC 4 Colours Eco pen is manufactured within France, in a factory powered by renewable energy; helping to reduce the carbon footprint associated with production. 

Combined with its recycled plastic construction and refillable design, the pen offers strong environmental credentials while maintaining the durability and reliability that have made it a global favourite. 

Make your brand part of the story 

The BIC 4 Colours Eco isn’t just an iconic pen; it’s also an exceptional promotional product. 

Its generous barrel provides an excellent print area, making it ideal for showcasing company logos, campaign messages or contact details with crisp, high-quality branding. 

Whether you’re promoting your business at exhibitions, onboarding new employees or creating memorable sustainable corporate gifts, a personalised BIC pen delivers a professional finish that reflects the quality of your brand. 

Unlike many promotional pens that are quickly misplaced or discarded, the BIC 4 Colours Eco is a product people actively choose to keep and use. 

Every click between colours is another opportunity for your branding to be seen, making it a cost-effective marketing tool that continues to generate impressions long after it’s been handed out.