Andrew English

Posted on 18th June 2024
by Andrew English

Animations and motion graphics for businesses

Have you thought about bringing your communications to life with bespoke business animations and motion graphics? Here’s a recap on their potential for your organisation:

10 benefits of business animations

  1. Using an animation on your website supports your SEO rankings
  2. They’ll keep visitors on your website for longer
  3. Shared on social platforms, they can connect you to the masses, particularly if you give them a boost through targeted advertising
  4. Offline, they’ll help you avoid a ‘death by PowerPoint’ presentation
  5. When you’re exhibiting at events, they can start a conversation
  6. They make any pitch personal, the art of engaging people is all about story telling
  7. Business animations can simplify complex information
  8. They can epitomise your brand style and personality
  9. The messages and length of animations can easily be adapted for social media platforms and presentations
  10. They’re generally more timeless than video, and the longer you use them, the greater the ROI.


oodle is ready to support your next project, here’s a summary of the different types of animations used by businesses.

2D explainer animations

2D explainer animations are usually one to two minutes long. They typically explain the products of services of a company to boost brand awareness. 2D explainer animations can combine video footage, sound and motion graphics, as well as text. They are often shared on website home pages, or specific landing pages, as well as social media platforms and YouTube. The size of the animation files can be tailored to the intended platforms.


Social media animations

Social media animations and animated GIFs tend to be short and catchy. They are an engaging way to share important updates and insightful news. They can also be used to raise brand awareness, increase engagement or to provide a teaser for a new product or service launch! For added brand reinforcement, short animated GIFs are great for placing in email marketing campaigns like the example below, which oodle created for the Hartshorne Motor Group. These can run alongside social media activity too. The more marketing channels you use your animations on, the better digital impressions and reach you’ll achieve for your brand!


Animated logos

Animated logos combine vector graphics, typography and iconography. They can add motion and personality to your brand when applied to logos, website content with animated GIFs and at the start or end of video content. We use creative motion graphics within our business animation services to add personality to your brand and make things pop!

Kinetic typography with video

This is a video marketing technique that’s big on impact but only requires a small investment of oodle time (or your resources) to produce. Kinetic typography is essentially moving text, but the real oomph comes from placing it within video footage. This can originate from ‘ready-made’ stock video or even your own footage. Here’s an example we created for the video on our website home page. Images are words combine to make a memorable video.


The animation service process

Our business animation service begins by our team understanding your objectives including, the audience you want to connect with, what message you want to communicate and how long the animation should be. Features like script development, voiceovers and music will be options to consider.

Working with your draft script and researching your brand style, our animators and will create visual storyboard concepts to capture a visual representation of each scene.

Typically our storyboards evolve into digital canvases, providing you with an accurate glimpse of the final animation. Storyboards are shared for review and sign off before the animation process begins.

Projects typically complete within 1-3 weeks, depending upon the length of the animation. As your animation project concludes, we’ll share your video files in required formats, so you can quickly and effectively launch your production!

Let us know the animated message that you’re looking to share, we’re here if you need us!

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