When Interactive Technical Solutions (ITS) planned their investment for their largest exhibition to date, the brief was clear: their display needed to be flexible, scalable, and firmly on brand.
Since 2004, ITS has delivered mission-critical engineering solutions across the defence, aerospace, transport, energy, and commercial sectors. Known for their ability to adapt and innovate, they needed an exhibition presence that reflected those exact qualities.
Rather than opting for a standard, off-the-shelf setup once their floorspace was booked, ITS engaged Systematic to design a bespoke approach built to last.
A discovery conversation with the ITS team helped us drill down into their objectives for the upcoming key industry show in London. They wanted maximum impact on the day, but with an eye on the future. The goal was to create an environment that provided sustained commercial value without generating unnecessary exhibition waste.
At the heart of our recommendation was a dynamic configuration of LED foldable lightboxes. Launched in 2026, this system is a gamechanger for the exhibition market, combining the flexibility of interchangeable fabric graphics with striking illumination and a tool-free, unfold mechanism.
To optimise their specific floorspace, we supplied 200cm-high units in two different widths (85cm and 100cm).
True to our ethos of marketing more sustainably, these units are reusable by design:
A great structure needs great artwork. Our design agency oodle, took the reins to ensure the images and text supplied by ITS flowed flawlessly across the modular frames. The oodlers meticulously managed the uniformity and symmetry of the display, ensuring strict adherence to ITS’s brand guidelines and aligning the aesthetic with their other printed assets.
