It’s a proud moment when you have a successful business model, that has the potential for growth in new parts of the world! IPS Group UK sought to apply their success in the US, Canada and Europe to the UK. Their niche is high-tech parking systems.
Entering a new market involves a lot of leg work, as that company name comes to life and evolves into a brand, for potential customers and new employees. Those first impressions need to consistently reinforce the quality of the brand, online, in print and when on show, through marketing resources and exhibition displays.
The Marketing Team at IPS knew the scale of the task ahead and how the breadth of support within our team would ease pressure on their to-do list. We worked as an extension of the IPS Team, blending our digital, graphic design and project management skills. The widest range of projects were taken from design concept to production and delivery. IPS needed items to help them do business, such as bespoke forms and business stationery, alongside creative resources to market their offer, such as social media banners, email footers, presentation templates and brochures. Furthermore, we developed an internal brand and produced embroidered workwear, to unite the new team.
For Parkex, Europe’s largest dedicated parking event at the NEC, we supported IPS with graphics and corporate gifts to engage visitors and provide a legacy of their offer.
Look out for the IPS brand, their impact on the parking industry is certainly gaining momentum.