Peacock & Binnington are one of the premier agricultural machinery dealers in Lincolnshire and Yorkshire. Their work with Systematic goes back decades, yet their heritage goes beyond a century!
As Team P&B prepared to celebrate the milestone of their 125th anniversary, they sought our creativity to engage customers in the celebrations with some effective calendar marketing. Preparations began in May 2018 as we brought a bit of bling and an anniversary reference to their logo, for one year only! Then we gave the brand marketing a running start into 2019, designing and producing beautiful wall calendars, built around photographs taken by customers; a 365-day calendar marketing tactic for their loyal supporters.
Anniversary themed corporate gifts have been a valuable way for the team to start conversations and thank customers for their loyalty. Practical, quality and topical items were the order of the day. We’ve designed and produced items that include branded metal water bottles (with gold personalisation of course), mini rugby balls and sunglasses.
The vehicles P&B sell have carried the message too, with various stickers and air fresheners building on the #PB125 theme. In a move of sheer marketing genius, the team put 125 Anniversary Massey Ferguson tractors up for sale. We created crystal blocks showing a 3D tractor as a commemorative gift for each sale.
The communication P&B has with its customers was structured through a new, quarterly publication, ‘The Yield’; christened, designed, printed and mailed by Systematic, an efficient, time-saving solution for the ever-busy P&B team.
Anniversary banners and flags supporting branding at depots and an action-packed season of shows. The P&B team were fully deserving of two trophies linked to the calibre of their stand at the Lincolnshire Show 2019; more milestones to add to the honours and heritage of this successful family business.
So, if you’d like to join in the celebrations and own a fabulous crystal tractor block, which comes with a free 125 Massey Ferguson tractor, the price is just a few thousand pounds, (and be quick)!