With the men’s Tour of Britain elite cycling race putting Lincolnshire firmly in the spotlight, we’re taking the opportunity to look at some corporate gifts that are ready to get your brand and message into the minds of your contacts – wherever their bikes take them. 

From the cycling boom in our cities to commuters looking to reduce their reliance on fossil fuels, 47% of the public now own or have access to a bike.¹ That’s a sizeable audience for brands to connect with. 

Valve lid, finger-grip bottles 

Let’s start with hydration. These 500ml, budget-friendly bottles are made in the UK and can be personalised with full-colour artwork. Available in 13 vibrant colours, they also offer different lid options and can be recycled at the end of their life. 

Rechargeable activity light 

Designed to be worn around the arm, this sleek LED activity light weighs less than 40g while delivering powerful illumination from a 90-lumen COB LED. It has three modes – white, red and flashing white/red. It provides up to two hours of use before fully recharging in just 1.25 hours. 

Its durable, waterproof construction (IPX4) makes it suitable for sweaty workouts and rainy conditions, while the case is made from RCS-certified recycled ABS plastic. Useful for cyclists, runners and dog walkers alike. 

Reflective accessories 

There are plenty of reflective products that can be attached to clothing or bags to increase visibility in the dark. Available as hangers, magnets or slap-wraps, these products are made in Europe and can be printed with your design. 

Recycled saddle cover 

A lightweight, practical and cost-effective giveaway, this saddle cover is made from recycled plastic. Its elasticated base fits around most saddle shapes, helping to protect them from moisture and dirt. Single-colour or full-colour artwork can be prominently printed onto the cover, giving your brand plenty of visibility every time it’s used. 

Stickers 

Cyclists love the self-expression that comes with stickers. They’re an inexpensive and decorative way to personalise bikes, helmets, bottles and other gear. 

With custom shapes and a choice of materials, you can develop a range of stickers with broad appeal, ready to reflect the personalities and adventures of your audience. 

We can supply die-cut stickers as singles, cut to a bespoke shape around your design. They can be made waterproof with the addition of a laminate, with medium to high strength adhesive options available to help them stick to most surfaces. 

Waterproof backpack 

There are plenty of backpacks within the promotional products market that meet the need for waterproof protection. This is a good example, made using 58% recycled PU material. 

The bag is lined and features a waterproof zip, with a range of compartments, a 14-litre capacity and the ability to support up to 5kg. It’s available in four muted colours.

Bike repair kits 

Bike repair kits come in a range of specifications, including this self-contained 17-piece kit. Designed to attach neatly to a bike frame, it keeps essential tools close at hand while prominently displaying your branding on the storage pouch. 

Get your brand moving 

Whether you’re looking to support a cycling event, engage with active audiences or simply find a useful promotional product that will be used repeatedly, there are plenty of ways to put your brand in motion. We’ll steer you towards an approach that works for your audience, brand and marketing objectives. 

Source:

¹ Active Lives Adult Survey Report – Sport England, April 2026