Posted on 10th October 2022
by Jacqui Vear
Colour is key to brand identity and you’d certainly be able to identify some leading brands from just their signature shades, think Cadbury, Coca-Cola, Tiffany & Co, Caterpillar and more, there are examples to be found in every industry!
Your organisation will be powerfully associated with colour, probably represented in defined Pantone® references for consistency and brand reinforcement. The Pantone Color Institute™ has been the international authority on colour since 1963 when its founder created an innovative system for identifying, matching and communicating colour. Our Studio always has a fan-style Pantone® book to hand, it defines all standardised colours.
The psychology of colour is something you can apply to your branded promotional products, elevating their impact beyond the personalisation applied to the product. Think not just of a colourful ceramic mug that has your logo and message on it, but a ceramic mug that is your colour, potentially reflecting another colour that you stand for on the inside, in addition to your logo and message represented on it.
Those are just four ideas from a wide range of different promotional products that can be Pantone® matched as they are manufactured. There is no compromise on the selection of quality products that will be useful and practical for your target audience.
On some items, such as reusable drinkware, the Pantone® matched approach can even be accompanied by your choice of a matt or gloss finish, if you have a brand style on that theme too.
Let us know your brief and budget and we’ll respond with ideas, quotes, visuals, samples as well as the offer to support the creation of your artwork. For your peace of mind, all of this work is wrapped up with our full project management support. We can even hold your promotional products in stock, for call off and delivery when and where you need them!