Get Your Business Festival Ready

Got outdoor events and trade shows in your diary this year? Let’s call them festivals, it sounds far more fun.

Preparing for an event ‘in the wild’ takes more than simply turning up on the day. Outdoor exhibitions require careful planning to account for weather, uneven ground conditions and the challenge of standing out on a busy site surrounded by larger structures.

The right branded display and event products can transform your space from easy to overlook into impossible to ignore. We help businesses create outdoor event presences that are practical, professional and visually impactful.

To help you prepare for the season ahead, here are our 10 top festival favourites for making your brand shine, even if the sun doesn’t.

#1 Branded gazebos provide more than shelter. They give visitors immediate context about your organisation and encourages them to engage with your stand. Typical size options are 3 x 3m, 3 x 4.5m, 3 x 6m. These modular systems can be customised with canopy roofs, side walls, doors, windows, weights and LED lights. Not all gazebos are built equally, so choosing the right frame strength and durability is essential for repeated outdoor use.

#2 Inflatable tents or arches are exactly what they sound like – with great branding potential. They can be customised with printed walls, entrance canopies and connecting tunnels. Assembly is simple using either a manual or electric pump, with most systems ready in just 10 minutes, anchored down with spikes, ropes and sand weights, if you require extra stability. Tents are available in the following sizes, 3 x 3m, 4 x 4m, 5 x 5m, 6 x 6m.

#3 Outdoor banners are designed specifically to perform in changing weather conditions. These systems are tested with wind resistance in mind and can include water filled bases that support a 50cm foam or aluminium composite graphic. Alternatively, pop-up systems in various sizes will give you that ‘voila’ moment in a second! They feature double sided fabric graphics, a steel frame and are supplied with ground pegs.

#4 Fabric bunting is one of the simplest ways to add colour and personality to your event space. Each 10m length typically includes 20 triangular pennants, printed full colour to one of both sides. It is a low-cost addition that can create a surprisingly high visual impact, the minimum order quantity is just one length.

#5 Branded flags remain one of the most effective outdoor branding tools. Available in multiple shapes and sizes, they can be paired with base options that respond to how they are being secured, even including a drive on plate, if the flag is being displayed near a vehicle. There are new options beyond the traditional tear-drop shape. We’ve applied our brands to two eye-catching styles that give Bake Off tent vibes!

#6 Seating cubes are practical and stylish. Each cube is made from fire-retardant foam, covered in a removable and weather-resistant tent fabric. Each cube is 45 x 45 x 45cm and different artwork can be printed on each side of the cube, so let your imagination and our creativity run wild! Here is some artwork inspiration.

#7 Deckchairs are lightweight, portable and practical. Style them for your socials and offer your visitors a chance to rest their legs. The graphic is a heavy weight and water-resistant tent fabric. Go for the standard size for one person, or make a statement with a super-sized chair that is 192cm high and can accommodate three people.

#8 Wristbands are a practical way to control access and done well they become an exclusive VIP accessory! Here are our favourite options that have a lower environmental impact:

Seed paper wristbands, made in the UK from recycled paper embedded with wildflower seeds. Printed on one or both sides, your visitors will intentionally take them home. The paper is soaked in water and planted before wildflowers grow as a legacy of your brand.
Recycled wristbands with a security tag offer a more durable solution. The material originates from recycled plastic bottles and gives a ribbon like finish, with your artwork printed full colour on one side.

#9 Branded outerwear will hopefully weather-proof your all-important team. We continue to be big advocates of the Regatta Honestly softshell jackets, a useful layer, made from recycled plastic bottles. Brand them via print or embroidery in one or several locations on the garment. They will be worn repeatedly, in and out of the office.

#10 Thoughtful freebies will help your team to start conversations and provide a legacy of your offer in the homes or offices of your new contacts. Whether you’re looking for a practical giveaway that’s aligned with your product or service, or a more individual choice that becomes the must-have show souvenir we’ll look at options that respond to your brief and budget. We’ve worked on projects that include bamboo sunglasses, straw hats as well as distinctive and more sustainable takes on pens, keyrings and stickers.