Ben Crossfield

Posted on 5th February 2021
by Ben Crossfield

The value of mail in a changing media landscape

When the Government wanted to underline the importance of lockdown, they chose to send a letter. There was a strategy behind this approach, which has been put into focus by a new report from Royal Mail Market Reach and JICMAIL.

“Print is literally something to hold onto”

Communication channels have been inevitably disrupted by the pandemic. Physical mail is playing an even more vital role in how we absorb and act on information. Our lives are centred around the home more than ever and interacting with mail is part of the domestic routines that we turned to in an effort to keep things ‘normal’.

How are brands looking to use mailing campaigns in 2021?

Whilst we all look forward to life beyond the COVID-19 pandemic, the habits and values we have developed within it will have a legacy in how we live, work and communicate. If you would like some ideas about how to use mail as part of a compelling communications strategy, we’re here to help and we’d love to hear from you.

To access the free and full report from Royal Mail Market Reach and JICMAIL visit

Enquire about direct mailing campaigns for 2021

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