Posted on 6th February 2026
by Jacqui Vear
“What’s your name? Who do you work for?”
It’s the familiar start to so many business interactions. But what if your team could proudly answer both questions, without saying a word?
That’s where identity products come in – simple, cost-effective and credible ways to reflect your brand and elevate first impressions.
We’re sharing our top three identity essentials – name badges, enamel badges and lanyards.
They might be small, but they’re big on impact.
When your company culture is strong and your people feel proud to belong, these accessories become a visible signal of identity, belonging and professionalism. With so many specification and design options, they’re also a chance to express what kind of business you are, whether that’s through a subtle enamel pin or a bold, beautifully designed lanyard.
Let us introduce you to some of the options.
We still produce hundreds of name badges each year – and in recent years, they’ve had a real makeover. You can now choose a style that fits your brand and their application:
A well-made pin badge genuinely feels like a badge of honour – a branded expression of belonging. They also have a nostalgic charm, with a nod to cycling proficiency badges, Brownies, Guides, school awards and club pins.
Enamel badges can be fully customised. The classic option is:
Want to elevate it further? Add a printed backing card – ideal for gifting, onboarding packs, or internal recognition.
For more intricate artwork or full-colour designs, there’s also a printed metal option.
Lanyards are one of the most versatile identity products – and there are endless ways to tailor them to your brand.
Options vary by material, width, printing method and accessories. Lower-impact environmental options include:
Want bold branding? Go for dye sublimation printing on ultra-smooth rPET. It has the look and feel of a luxury ribbon, while accurately reflecting your artwork or Pantone colour – on one or both sides.
Prefer a modern twist? Try a cord lanyard, paired with a branded woven label and a carabiner clip.
In a hurry? Many options are made in the UK and can be produced in under a week.
Hold that lapel!
These products really come to life when you see them designed in your brand style.
Share your brand guidelines with a brief, and we’ll create visuals and proposals that reflect your personality as an organisation – and add impact to the personalities within it.
When your team feels valued and engaged, they become your strongest advocates. A great badge or lanyard doesn’t just identify your people, it is the start of ensuring they feel like they belong.
