Systematic is well known for supplying millions of labels every year – but labels have another ‘application’ beyond packaging, one that’s less about products and far more about brand promotion. Enter the world of custom stickers for business.

Here’s why stickers deserve a place in your marketing strategy and branded promotions.

• Creative flexibility – Custom finishes, shapes and sizes means that you can tailor your stickers for specific campaigns, audience or events. Go beyond your logo, add a QR code, reflect your values, make a statement and blend your imagination with design support from oodle for extra creative oomph.
• Touchpoints everywhere – Armed with custom stickers your audience can have your brand in sight almost anywhere, notebooks, laptops, reusable bottles, or if you’re Steve at oodle, lunchboxes! Gifted with other brand products they create a chance for added personalisation. The visibility they give your brand extends beyond the recipient to those who also see those items. This simple visibility can spark curiosity and start conversations to introduce your business to new potential customers.
• Cost-effective – However custom stickers are produced, from a roll or sheets of one design to a sticker pack, they’re an economical way to spread brand awareness.
• Low environmental impact – The call for a more sustainable products is one that we should all abide by. We can ensure the details of your sticker specifications respond.

Stickers and sustainability

The specification of your custom stickers can certainly take a sustainable approach. Here are a few options that we can bring into your project.

Material choice

• Recycled paper – Made from post-consumer waste, recyclable and is biodegradable
• Kraft paper – Creates an unbleached, rustic look, whilst being biodegradable
• Bagasse cane fibre paper – Sourced from sugarcane waste, a plant-based material that is biodegradable
• Cellulose-based films – A plant-derived transparent film that can replace plastic.

Adhesive

• Water-based adhesive – Has a lower VOC and is less harmful than solvent glues
• Biodegradable adhesives – Designed to compost along with biodegradable substrates.

Backing paper

• Kraft paper liner – Recyclable and often compostable
• Glassine paper – Creates a smooth, recyclable paper release liner.

Ink

• Vegetable-based ink (often soy or similar) – Has lower toxicity and is easier to break-down
• Water-based inks – Reduce harmful VOCs and chemical load
• Certified compostable/vegan inks – Specially formulated to match compostable substrates.

Taking a sustainable approach doesn’t limit your options – the design, size, shape and finish of your custom stickers can be led by your marketing priorities. Choosing lower-impact materials, like biodegradable stickers, can give you a new creative angle that reflects your values.

Making your message stick

In the world of brand marketing, stickers can get overlooked as a simple, low-cost extra, but that’s exactly why they work so well!

Marketing data suggests that around 30% of UK businesses use stickers as a marketing tool. They’re versatile, fun, and everywhere your brand needs to be. Whether you’re supporting a launch, adding personality to packaging, or rewarding your audience, stickers pack big impact in a small format. Most importantly, making choices that have a lower environmental option doesn’t mean limiting your creative options – it means making smart ones.

Join the sticker revolution of 2026 and see how customer stickers can help your brand get ahead.