Jacqui Vear

Posted on 26th February 2020
by Jacqui Vear

Corporate gifts for your clients

Corporate gifts are a key marketing strategy

As for the selection of a corporate gifts for clients, the advice we give is rarely the same. What’s perfect for your brand will depend on who’s attention you’re looking to catch, how you’re distributing your items, your budget and lead-time! That said, it’s always useful to keep an eye on new promo gifts for businesses, as your return on investment will only increase if you’re a trendsetter rather than a trend follower!

There are lots of new corporate gifts that you can use to win business in 2020 and some clear themes that you’re target audience are predicted to be tuned into. Here’s a summary of our research:

2020 corporate gift trends

Sustainability is the name of the game.

Tech products will reinforce that your brand is innovative and forward-thinking. Multi-charging cables, wireless chargers, power banks and travel adapters with USB connectivity remain popular, with the emphasis on quality. For example, power banks that illuminate your logo when in use, and travel adapters supplied in branded zip cases.

Be distinctive! With corporate gifts becoming increasingly important in the marketing mix, promotional product ranges only continue to grow. Within the parameters of usability and the interests of your target audience, dare to be different. For example, we’re in contact with a factory that produces bespoke cotton socks from textile waste, which are supplied with branded tags in compostable bags. Ahead of Euro 2020 this Summer, why not consider mini footballs that reflect your brand? If you want to stick to a enduringly popular drinkware item, how about a Stojo cup which collapses down into a leaf-proof disc when not in use?

There’s a lot to corporate gifts for businesses and we’re here to help you navigate the array of options. Our promo website and catalogue showcase just a few popular choices from our promotional gift range, but our knowledge and enthusiasm goes well beyond it, and it’s at your disposal whenever you need it! systematic.promo

Enquire about corporate gifts for giving to your clients

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