It’s that time of year when new promotional products come into play for your brand marketing campaigns. Many product launches coincide with the industry’s largest UK show and an associate awards evening, that puts the most innovative, sustainable and desirable products on a pedestal.

Our team has done the legwork for you, curating standout products and trends that are built to deliver maximum brand impressions and long-term value. Here are the five product trends to embrace if you want your outreach to stay at the forefront of minds and ahead of the curve.

#1 Multifunctional tech that fits hybrid working

Innovation in promotional tech is moving fast. However, the biggest shift isn’t new product categories, it’s smarter features and hybrid functionality within the products people already use every day.

With hybrid and remote working now the norm, branded tech gifts that support mobile productivity are in high demand. The best items are compact, multi-use, and designed to live permanently on desks and in laptop bags, which means your brand gets repeated visibility.

A great example: a 100W charging phone stand with an integrated retractable cable, combining convenience, speed and desk-friendly design. It has a magnetic surface and kickstand for secure, hands-free viewing, as well as a retractable cable that extends up to 100cm and supports super-fast charging. It is made from 59% RCS (Recycled Claim Standard) certified recycled materials.

The sweet spot? Products like this feel genuinely premium and they have the potential to be used daily, which is exactly what you want from a branded gift.

#2 NFC products that turn physical gifts into digital engagement

NFC, Near Field Communication, is becoming one of the most exciting tools in promotional products. In simple terms, NFC is a short-range wireless technology that lets a phone ‘tap’ an NFC chip to open a pre-programmed link, such as a landing page, event registration, brochure, video, or contact card.

For marketing teams, this is a game-changer, it creates a seamless bridge between a physical branded item and online engagement. Popular NFC-enabled product options include:

• Coasters
• Notebooks
• Charging mousemats
• Multi charging cables with illuminated logos.

If you’re running campaigns where tracking and follow-up matter, NFC gifts give your contacts an effortless way to act, that’s more innovative that QR codes.

#3 Storage and organisation is the quiet trend that performs brilliantly

As people travel with more tech, even during an average working week; laptops, chargers, headphones, adapters, power banks and more require some form of storage solution.

Practical, quality items that are made to last is our mantra for corporate gifting success and branded storage deliver, alongside the added bonus of visibility, because they’re often used in meetings, travel, and shared spaces.

Options in the promotional products sector include:

• Cable organisers
• Tech pouches
• Laptop sleeves
• Desk storage accessories.

#4 Brand collaborations

A sustainable mindset often comes with a ‘buy less, buy better’ approach – and that’s changing expectations in corporate gifting too. Contacts respond especially well to products linked to trusted consumer brands. That’s why branded collaborations are increasingly popular in the world of corporate gifting – giving you the chance to pair your logo with brands your audience already knows and respects.

Some of the most in-demand collaboration brands include Parker, Stanley, Camelbak, Moleskine and Xtorm. The result is a gift that feels genuinely premium,  and builds positive brand association instantly.

#5 Made in the UK products for a lower impact with stronger storytelling potential

With ongoing news around tariffs, trade agreements and supply chain challenges, many organisations are actively choosing to support UK manufacturing where possible.
UK-made corporate gifts come with real benefits:

• Lower transportation impact
• Faster and more flexible lead times
• A strong story for your brand narrative
• Support for UK manufacturing businesses.

Within our curated range of Sustainable Corporate Gifts, we keep a close eye on quality items manufactured in the UK.

Here are some of the newest options worth considering:

• UK made notebook options (A5 & A6)
  Soft cover notebooks with 50 or 100 recycled pages with options to custom print the initial pages, add a logo in the footer of every page and include a printed paper band, for a premium gift finish.
• Notebooks made from recycled office waste and coffee cups
  A modern notebook range made from 100% recycled office waste and post-industrial coffee cup waste. Available in contemporary pastel colours, with optional elastic closure. They come with flexible branding options, a deboss, foil blocking or full colour print.
• Cable tidies
  Even low-cost items can perform brilliantly when they solve a daily annoyance. A recycled plastic cable tidy prevents desk clutter and tangled cables, wrapping neatly and hanging over a standard plug.
• Seed-based gifts with a fresh new look
  Seed-based products continue to be popular thanks to their wide appeal and social-media-friendly impact. Seed balls have been around in promotional gifting for a few years – but new packaging formats are elevating them into something that feels more gift-worthy. One of the newest styles includes a paper pot for germination, with a bold, three-faced packaging sleeve that holds the product snugly and makes it stand out.

Ready to turn these trends into a campaign?

We hope this quick rundown has sparked a few ideas for your next marketing push. If you’d like, we can bring these concepts to life with curated product recommendations, visuals that match your brand style and samples so that you can see and feel the quality before you commit.

Just get in touch, we’d love to help you create corporate gifting strategies that maximise awareness and engagement in your brand.