So, you know what they say about the early bird?

We know the wrath you’ll encounter from your colleagues if you mention the word Christmas before the clocks go back, or potentially even before December! Yet, marketeers will get nothing but praise and admiration when they get in touch with us, early doors, to talk about seasonal projects.

Good things take time, and we want to do a great job for you!

Consider this a friendly nudge, to get started. Let’s give ourselves time to get to the heart of what you need to achieve from your seasonal campaigns. We’ll share ideas, costed proposals and samples. Our design agency oodle can go big on brand impact, for bespoke projects that have a tangible legacy. Let’s work together in a calm, coordinated way, it’s a clever bit of delegation on your part!

Here’s a shopping list for starters:

Animated greetings

Branded 2D animations are great for your socials, website, emails and general feel-good factor!

Top Tips: We normally create 15-second videos that reflect your bespoke message and brand style.

Upgrade: Consider royalty free music or voiceovers to make longer messages more engaging.

Christmas cards

Sadly, a declining tradition, which is exactly why they’ll be noted and valued.

Top Tips: Go bespoke, reinforce recyclability, use QR cards or other features that give the cards an extra reason to be retained.

Upgrade: We can arrange for your message to be ‘hand written’ by a fountain pen for extra detail and impact.

Calendars

The stats say that people look at their calendar an average of 12 times a day! There’s a format to suit every audience, wall calendars, wall planners, desk calendars, or apply a 2024 calendar to mousemats, magnets, notepads and more.

Top Tips: Think about your distribution strategy to inform your product choice.

Upgrade: If you need items to be posted, we can help make the process easier and more cost effective for you.

Team gifts

Corporate gifts that are unexpected, thoughtful and free generate a powerful emotional response, both directly and indirectly, through word of mouth and social media shares. Reach out to your team with a practical, branded item, perhaps one that will help them to work in an agile way, whilst connecting with you, their employer, from a remote or home office.

Top Tips: Letterbox gift boxes are easy and cost effective to deliver, there’s a surprisingly wide range of options.

Upgrade: To make things even more personal, we have a range of gifts that can be personalised with individual names, as well as company branding.

Customer gifts

We are here to help you develop a branded touchpoint for the gifting season ahead. Use our expertise to refine the right tactic for your audience. If you want to start by browsing a few ideas, click here to view our curated range of Sustainable Corporate Gifts.

Top Tips: Start by thinking about your budget per gift and how you are going to deliver them, which will help to refine options for your lovely customers.

Upgrade: First impressions are everything. Think about sustainable branded packaging, perhaps boxes or wrapping paper.

The golden rules of seasonal gifting

• Giveaways support a client retention strategy, and it typically costs between four and ten times more to acquire a new client than it does to retain an existing one.
• Research indicates that corporate gifts can make 79% of your contacts more likely to do business with your brand.
• Branded corporate gifts are the order of the day. The cost per impression is much lower than other forms of advertising.
• Branding can even be taken beyond a product, into product sleeves, labels and packaging.
• Remember the 80/20 rule, 20% of your customers often account for 80% of your business, identify who they are for a more targeted strategy.
• Set a budget and stick to it. It’s not the case of ‘the bigger the better’, thoughtful and relevant gifts can have more of an impact.
• Go too grand with your business clients and you may fall into the anti-bribery or corruption policies trap that prevent the acceptance of your gift!
• Don’t blow your budget just on Christmas, the impact of your corporate gifts can be greater when your contacts are least expecting them.
• Measure your return on investment, not necessarily in pounds and pence, but certainly the number of interactions your campaign generates. How many thank you emails do you receive? Maybe your campaign include a QR code, from which you can monitor clicks and engagement.

Let us know how we can get started on your projects and prepare for a virtual pat on the back for taking the initiative!