Charities of all sizes are feeling the pressure of a challenging economic climate. Yet CatZero Humber is charting a bold, forward-thinking course. This remarkable organisation empowers individuals to transform their lives through the power of sailing – building confidence, teamwork, and real-world skills.

Recently, CatZero refreshed its partnership pathways, and we were delighted to lend a few ‘hands on deck’. The charity asked our team at oodle to create clear visual identities for three partnership tiers, then the Systematic team brought the Spinnaker Club to life through meaningful, branded gifts that reflect the spirit of the charity.

Why first impressions matter

Investing in branded promotional products has proven a powerful way for charities to:

• Reinforce credibility and professionalism
• Create a sense of belonging among donors and partners
• Keep the charity front of mind through repeated brand impressions
• Increase visibility among new contacts and potential supporters.

A suite of sub-brands

When developing charitable connections, a sense of belonging is essential. CatZero already had a powerful local identity but evolving it through a suite of complementary sub-brands allowed the charity to clearly define its partnership levels and engage a broader community of supporters.

Working closely with the CatZero team, we refined their three partnership tiers – Spinnaker Club, Helm Partner, and Mainsail Partner – to create sub-brands that feel distinct yet connected. Each design carries visual links to CatZero’s established look, reinforcing unity across the family of brands.

To support the next phase of CatZero’s growth, we also developed concise brand guidelines -helping ensure every piece of communication is consistent, confident, and true to the charity’s story.

Creating engagement in the Spinnaker Club brand

A selection of thoughtfully chosen branded items was researched, tested, and produced to support this entry-level partnership tier. It serves as the first key step on a journey towards deeper collaboration and long-term support. The products chosen reflect the values of the CatZero brand, with a nod to the sailing theme.

• Jute bag – A durable, lined shopper made from natural jute fibres, the same material used in traditional rope making.
• Recycled stainless steel thermal mug – Spill-proof and designed to keep drinks cold for up to 15 hours or hot for 5, perfect for staying hydrated on the go.
• Recycled aluminium fidget pen with stylus – A playful nod to the ‘spin’ in Spinnaker, combining sustainability, practicality, and sensory engagement.
• A5 refillable notebook – A tactile forever notebook sleeve in Spinnaker Club colours, with a fully recyclable, replaceable notepad inside.
• Car window sticker – A simple, self-cling design that helps the brand travel wherever supporters go.

Each piece tells a story – not just of thoughtful design, but of partnership, purpose, and sustainability.

Get on board

To find out how your business or organisation can support CatZero’s mission and help drive lasting personal change, contact Pete Tighe, Partnership & Development Manager, or visit catzero.org.

If your charity would like to explore sustainable, high-impact branded gifts that add value to your vital work, we’d love to help – get in touch for a chat today.